Statement from the Team

HZN Price

The biggest consideration for everyone is obviously the price of HZN.

Marketing

The marketing push that we had planned was scheduled to go live 3–4 weeks after launch, but with the crash of the crypto market and then the LUNA disaster after that, the market sentiment was not conducive to any kind of paid marketing push, so we asked our media planners to hold off on it for the time being.

Next Steps

This leads us to questions about what we plan to do next. In short, our goal is to hunker down and do things that prepare us to leverage better market conditions. This includes all the foundational organic marketing activities listed above as well as relationship building with other projects, CEXs, and potentially larger investment bodies, and the continued development of the protocol, as we have only just made it to the starting line in terms of what synthetic assets can bring to the DeFi world.

Conclusion

For every one coin you saw grow to a large market cap, dozens of projects disappeared and died. Successful projects require being in the right place at the right time or survive long enough for the market conditions to become favorable. The team is not against doing big marketing spends, but it needs to make sense in terms of its return on investment to ensure the longevity of the project. We have several paid marketing activities lined up and are waiting to pull the trigger for when market sentiment improves, and in the meantime, our efforts in organic marketing activities never stop.

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Horizon Protocol

Horizon Protocol

A DeFi platform facilitating the creation of on-chain synthetic assets representing the real economy. https://horizonprotocol.com/